As a solopreneur, you’re wearing all the hats for your business. You’re the CEO, Procurement, Quality Assurance, Customer Service, Marketing, Sales, HR, Project Manager, and the list goes on and on. You deserve a round of applause for sure! [pause…clap.clap.clap.] Sigh…now to get real about what’s going on.
You’re stretched too thin to give any area the focus it needs. You smile when you feel like crying or throwing something. And, if you can’t start delegating to reliable people and hiring soon, a meltdown’s around one corner and burnout around the other. Unless of course, you love the juggling act. Even if you love it, you have to get honest that each area could be exceptionally better if you had a few experts to share your load.
Some solopreneurs never get the help they need. Their budding businesses never peak and their businesses die out before they’ve had a chance to get started.
I understand the struggle. I’ve been there. I’m only recently learning how to hire experts, but I didn’t always know how to do it affordably. Maybe you haven’t figured it out yet and for this season, you’ll need to keep all your hats atop of head. So, if you’re going to do marketing and sales yourself, I want to make sure have some of the basics of copywriting covered since copywriting has a huge impact on your business revenue.
This blog takes you through copywriting in a 101 fashion.
Copywriting is the art of imaginative and persuasive writing. It’s a form of marketing that focuses on communicating with customers, persuading them to purchase or subscribe to a service or product. You might be a lot like me in that persuasion isn’t 2nd nature for you.
Copywriting is the ability to understand what customers want and then develop messages that are targeted at them, often through language that evokes an emotional response.
Copywriters are also responsible for delivering the messages in formats that are appealing to their audience. If your copy gets your audience’s attention, you get a shot at converting them.
Would you consider yourself a copywriter? Do you think it’s a skill you have time to master? If your copy is directly proportional to your earnings, do you think it’s a skill you want to prioritize (or at least delegate to a copywriter soon)?
While you think about that in the coming days, let me share some quick copywriting tips with you.
You might be thinking…I don’t know what makes great copy.
Well, this blog’s for you. If you’d rather not become a copywriter on top of everything else you already have to do, there are digital marketing agencies that offer it as a service. Reach out to Fox Media Agency to discuss your copywriting needs. But, if you truly want to learn to write good copy, you’ll love the tips below.
Find a copywriting formula that works and converts and stick to it. There are a few copywriting methods out there. The one I’ve used most is the PASTOR method by Ray Edwards.
Ray Edwards is the world's expert copywriter. He has helped millions of people sell billions worth of products. I’ll say that again. Ray Edwards has helped millions sell billions. Take a page from Ray’s book (literally). If you haven’t gotten his book, grab it at Amazon and immediately start to write better copy for sales and landing pages.
Ray shares a bit about his 6-Step PASTOR Copywriting Framework in this copywriting for beginners video. You can watch Ray's video here:
Handling objections is a skill every business owner should get great at. I learned from popular Sales Trainer, Tom Black that objections are a way of customers letting you know that they need more information. And Tom’s right, but too often we translate objections as sure-fire NOs and miss the opportunity on the other side of the objection. Want to know the best way to prepare for and respond to customer objections? Anticipate them.
What objections are your potential customers likely to have? Start by thinking through the objections you’d have if you were in their shoes. Or, you might consider establishing a focus group and observing the objections they have.
Take all objections and prepare to answer them in your copywriting.
Check out the headline of this blog. Spot on, right?
I once heard someone say if you’re Headline doesn’t grab their attention, then the copy may as well be in Greek. They won’t read the little font if the bigger headline doesn’t make them stop scrolling.
So, headlines are important enough to put more thought into them than you have been. Would you agree? So, where can you get ideas for good headlines? I started by saying if you want to get great at something, model the experts. Well, who knows headline copy better than longstanding magazines. Look at some of the tried and true magazines and study their headlines. Use your findings for guidance.
Your copy should be easy to read and easier to understand for the prospects you’re targeting. While creativity is appreciated, when it comes to copy, the tried and true rules of copy still apply and don’t require you to reinvent the wheel. Have you ever heard the saying, “If you confuse me you’ll lose me, but if you tell me you’ll sell me?” There’s truth in that.
No time to learn the art of copy? No worries. We have you covered. We can release you of your frustrations of writing copy. Schedule a call with us today.